Sandra Nomoto
VEGAN MARKETING SUCCESS STORIES written by Sandra Nomoto
VEGAN MARKETING SUCCESS STORIES written by Sandra Nomoto
VEGAN MARKETING SUCCESS STORIES By Sandra Nomoto
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About the author Sandra Nomoto
About the book
The vegan marketing bible you’ve been waiting for.
Billions of dollars are being invested into the vegan and plant-based industries, but who’s going to come out on top? Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget?
Using case studies and examples from today’s vegan industry leaders, this vegan marketing book will teach you:
⦁ Marketing secrets of vegan and plant-based businesses around the world
⦁ How on- and off-line tactics contribute to a cohesive strategy
⦁ Topical issues that few marketing books are talking about
From reviewing the basics to defining the marketing terms you’ve seen but perhaps haven’t implemented, Vegan Marketing Success Stories covers your bases in marketing vegan businesses—all without requiring a million-dollar marketing budget. Learn what vegan brands did to weather the pandemic, and some that transitioned to become vegan. The vegan industry is on the rise, and Vegan Marketing Success Stories is equal parts inspirational, cautionary tale, and the practical manual you’ll need to succeed today.
Book Reviews
At a time when vegan businesses and technological advances are creating a multi-billion dollar industry, it’s vital we have reliable resources like Sandra’s book. This is the perfect collection of marketing best practices for entrepreneurs pursuing their dreams and a better world.”
—Erik Amundson, Co-Founder, Vevolution
Vegan businesses and even nonprofits will find Vegan Marketing Success Storiesa massive help in creating intelligent marketing strategies, and find inspiration in the case studies and examples Sandra draws on. It’s not only a valuable how-to, it’s a fun read from a pro who is passionate about creating a vegan world.”
—Kezia Jauron, Co-Founder, Evolotus Public Relations
—Stephanie Redcross West, Managing Director, Vegan Mainstream
—Katrina Fox, Founder of Vegan Business Media & Author of Vegan Ventures: Start & Grow an Ethical Business
—Claire Smith, Vegan Entrepreneur and Impact Investor, Beyond Investing
—Victoria Moran, Chief Compassion Officer, Main Street Vegan Academy